What are the top 3 elements to build a successful social strategy? This question was posed to experts who build Social Strategies within their companies or for their clients. Their responses varied based on their degree of expertise in Digital Marketing and the nature of the...
Here's why you need a great website. Bill Clinton once said, “When I took office, only high energy physicists had ever heard of what is called the Worldwide Web . . . Now even my cat has its own page.” In the time that you’ve taken...
If we take any customers from any industry, being digital for them has become second nature. Activities which were once labeled as innovative are labeled now as routine. Customers have become wiser and have gone digital. Customers have started using their smart phones to do...
Brands today have adopted the digital marketing practice and are engaging with their customers online. Traditional marketers who have not yet chosen to upgrade their skill sets to meet the demands of digital marketing are under risk. There is likelihood that they will be replaced...
SEO (Search Engine Optimization) has undergone significant changes over the past few years. One of the significant changes that have pushed for doing SEO the right way is Google’s preference towards delivering user experience than just focusing on keyword stuffing or link building. This wasn’t the case a...
What are the top 3 elements to build a successful social strategy? This question was posed to experts who build Social Strategies within their companies or for their clients. Their responses varied based on their degree of expertise in Digital Marketing and the nature of the...
Back in February, 2015, Google on it's webmaster central blog announced that "rankings in mobile search results will change April 21st." As a continuation to this announcement we have put together some of the most frequent asked questions and their answers to benefit both web...
According to Mckinsey, at least 50% of buying decisions for luxury brands online are influenced by what consumers see or hear. Today at least 20% of the luxury sales are influenced through digital marketing. If we pay close attention to what Mckinsey has to say about...
To understand what luxury shoppers actually want from Digital, let's take a step back to know who luxury shoppers are and what are their online habits. Luxury shoppers are people who have high disposable income and are pressed for time. They relate with brands that resemble...
As Online Brand Custodians figuring out what social channels to use, to get the messaging right could be a tricky one. To help us justify our choice of social media channels to communicate brand objectives a recent study by University of Massachusetts Dartmouth Center was...