Luxury Tag

How are luxury brands influenced by digital marketing?

According to Mckinsey, at least 50% of buying decisions for luxury brands online are influenced by what consumers see or hear. Today at least 20% of the luxury sales are influenced through digital marketing. If we pay close attention to what Mckinsey has to say about...

Luxury online shopping
What Luxury Shoppers Actually Want from Digital

To understand what luxury shoppers actually want from Digital, let's take a step back to know who luxury shoppers are and what are their online habits. Luxury shoppers are people who have high disposable income and are pressed for time. They relate with brands that resemble...