What are the top 3 elements to build a successful social strategy? This question was posed to experts who build Social Strategies within their companies or for their clients. Their responses varied based on their degree of expertise in Digital Marketing and the nature of the...
Brands today have adopted the digital marketing practice and are engaging with their customers online. Traditional marketers who have not yet chosen to upgrade their skill sets to meet the demands of digital marketing are under risk. There is likelihood that they will be replaced...
What are the top 3 elements to build a successful social strategy? This question was posed to experts who build Social Strategies within their companies or for their clients. Their responses varied based on their degree of expertise in Digital Marketing and the nature of the...
As Online Brand Custodians figuring out what social channels to use, to get the messaging right could be a tricky one. To help us justify our choice of social media channels to communicate brand objectives a recent study by University of Massachusetts Dartmouth Center was...